Marketing campaign released in all Paris for the new product positioning.
Tasked with transforming Dailymotion from a video streaming platform to a dynamic social media hub catering to Generation Z, our design team embarked on a rebranding initiative. This endeavour involved not only redefining the brand's identity but also reshaping its entire user interface (UI) to resonate with the preferences of our new target audience.
Our brand team partnered with the renowned agency Productman to spearhead the transformation of Dailymotion's identity.
The current branding of the android ,IOS apps were very sober, not joyful and did not speak to our target audience.
